Introduction to brochure printing manufacturers: How media digitization brings new opportunities to the printing industry

According to the brochure printing manufacturer, the traditional publishing and news industry is no longer the same as before. Due to the emergence of numerous online and social media platforms, it is increasingly difficult for customers to invest sufficient budget into traditional print and television media. This makes the planning and execution of information dissemination in the traditional publishing industry more challenging. In fact, the market capacity has not changed, but the media industry we have accompanied in the past can no longer achieve the same dissemination effect as before.



People also have new choices for information. Just ten years ago, we still needed to consider the format and time of sending information. Now, the way people communicate and exchange information has become a "small application" on smartphones, tablets, computers, digital signage, and so on. Nowadays, it is entirely possible to select suitable groups based on the devices used by the target audience, their location, and the status of their visits, rather than spreading them widely. Consumers and businesses will search for the information they need, and if they cannot obtain relevant information from one source, they will turn to another. In addition, the target customers will also filter out a large amount of useless media information such as digital advertising, social media, videos, or others.



Therefore, this also requires changes in print media. Printed materials used to exist as a static medium that was not easily changed. Printed materials can stably spread brands or information in their inherent planning and format. However, traditional printing is currently challenged by the convenience and immediacy of digital media.



What should we do now? How can printing find its new role? Can new printing technology create new advantages for printing? Compared to the chaos and disorder of digital information, printing can actually be more innovative and targeted than ever before. Printing can interpret information from different perspectives and contribute to more effective digital communication. Printed materials can serve as an access point for digital media, especially as a statistical tool for typically low response rate digital media.



For example, TobeDirect has purchased the new HP10000 digital printing equipment, which can create more cost-effective communication products. When relying on databases, information from digital media or other sources can be strengthened in terms of version or personalized content, thus becoming a targeted supplement to digital media.



Unlike traditional printing methods, the latest digital printing technology can automatically formulate the content of information dissemination based on market conditions. When users connect to the internet and access social media, relevant information content will be triggered in real time. By analyzing the choices made by users, target customers can be identified.



This will transform printing into an action based medium, which has never been implemented before. For example, if a user downloads a product information manual by accessing the internet, they may later receive letters from local distributors or promotional information. You can also change the promotion date according to their specific requirements. The provided solution is based on other data information (such as credit records or census data) or distributor activities (such as whether the distributor has participated in "joint" advertising campaigns).



For traditional printing, it is often necessary to collect the required information and determine the format to calculate the printing price, plus transportation costs, before printing can proceed. For current digital printing, multiple user products can be packaged and sent out, thereby minimizing logistics costs. And different promotional activities of the same company can also be sent in one package, which can save more money than sending them separately.



Printing can also be used to restore the response of digital media. This scheme is usually aimed at those who were once active in digital media but no longer continue to use it. Email addresses are usually changed more frequently than fixed addresses. Therefore, by mailing promotional information to these "lost" accounts and incentivizing customers to update their information, the database is kept up-to-date, saving subsequent costs and reconnecting with old customers. When digital media is lost, printed products can provide a new data foundation.



TobeDirect's investment in this new technology represents optimism about the future trends of the new printing industry. Many printing companies do not have sufficient economic strength and market position to invest in equipment and workflows that can leverage the advantages of new technologies. Printed materials are a rapidly changing dynamic media market, so it is necessary for printing companies or intermediaries to obtain the latest technological processes.



But in order to reduce the risks associated with acquiring new technologies, printing companies and printing agents need to form alliances. In this way, everyone can benefit from technical skills and professional knowledge. And media decision-makers will also retain budgets and plans for printing products when experiencing the impact of cutting-edge technology, thereby benefiting the printing industry.



Digital media is becoming higher quality, richer, and more sensitive. But when users are surrounded by overwhelming media information, print and print media have emerged as the most creative disseminators through overcoming obstacles. The new printing technology provides customers with more flexibility and responsiveness for effective promotion, bringing new opportunities for printing.